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Awards Season traditionally ends with the Academy Awards, but in the new tradition of the Oscars and the Miss Universe pageant, Alan Burns and Associates/Strategic Solutions Research announced today the runners-up for Top Artist awards in the Top 40 and Hot AC formats.
Radio’s Personalities Are Not Connecting As Well with Teens
“Young people are the future of radio, and the very near future of Top 40, and in general radio’s personalities are not connecting as well with 15 to 19-year-olds as with older demos,” says consultant Alan Burns. Alan Burns and Associates, along with Strategic Solutions Research, continue to release data from “What Women Want – 2017” this week with a deep dive into the Top 40 and Hot AC formats.
Let’s imagine for a moment that you are a retailer who owns five stores. The cash flow from those stores is very important to you – it pays your mortgage, feeds and clothes your family, and pays for your kids’ education. Your stores are called Home, Car, Work, Other, and Headphones. Four of your five stores are equipped with electronic scanners which help you ensure that every item sold is tracked and all the revenue is accounted for. But your fifth store, Headphones and Earbud City, doesn’t yet have a barcode scanner – or it has one, but you’re not sure it works very well, and all the sales are cash over-the-counter. You have to take the manager’s word that every dollar gets counted, reported, and deposited. He says he’s working on it, but it could probably be better.
Headphones and Radio Listening – It’s an Enormous Issue
43% of Actual Ratings Participants Wear Them During Half or More of Their Listening
The radio industry has been concerned about measurement of listening while wearing headphones or earbuds, but until now no one has known just how big the issue could be. Now data released (yesterday) by Alan Burns and Associates and Strategic Solutions Research suggests that the amount of listening by women while wearing headphones may be far higher than most would have guessed.
54% of women who listen to music at work source it through radio. That’s one of the statistics that will be released this Thursday and the next batch of data from the Alan Burns and Associates/Strategic Solutions Research national study of 2000 women. Alan Burns noted that three out of four women (74%) who work full-time listen to music while they work. “40% of them listen to over the air radio, and another 14% listen to the online stream of an AM/FM radio station. Pureplay music streamers now account for 21% of women’s at work music choice.”
Six out of every ten women in America can connect to the Internet in their car, according to the Alan Burns and Associates/Strategic Solutions Research study of 2000 women, and the study says AM/FM radio is still the dominant audio choice in those connected cars.
Where is radio today, and where are listening levels headed in the future? Those are the big questions we addressed in yesterday’s webinar in which we and our partners Strategic Solutions Research released the first set of data from “What Women Want – 2017.”
Women 15 to 54 say they love their favorite radio station more than Pandora, and by a huge margin: 58% to 32%. This and other information about how women feel about radio today will be presented today in the first of four webinars from Alan Burns and Associates in partnership with Strategic Solutions Research.
Radio’s Relationship With 15-24 year olds - It’s Complicated
Radio has a complicated relationship with teens and 15-24 year-olds now, according to data to be released tomorrow in Alan Burns and Associates/Strategic Research Solutions’ survey of 2000 women between 15 and 54.
Contrary to anecdotal reports, Millennials don’t hate radio – in fact, they love it.
According to research being released this week by Alan Burns and Associates and Strategic Solutions Research, 87% of millennial women look forward to listening to radio, and more than three-quarters (79%) of them feel there’s a local radio station that really understands them.
We've been consulting radio stations since 1985. During that time Alan Burns & Associates is proud to have helped hundreds of AC, CHR and Gold AC stations succeed in even the toughest of market circumstances. The result of our accumulated knowledge, experience, and skills is successful clients.
