Monday, 2/27/17

 

                                Radio’s Personalities Are Not Connecting As Well with Teens

 

“Young people are the future of radio, and the very near future of Top 40, and in general radio’s personalities are not connecting as well with 15 to 19-year-olds as with older demos,” says consultant Alan Burns. Alan Burns and Associates, along with Strategic Solutions Research, continue to release data from “What Women Want – 2017” this week with a deep dive into the Top 40 and Hot AC formats.

Strategic EVP Hal Rood noted that young women aged 15-19 were nearly 40% (39%) less likely than 25-34-year-olds to strongly agree that one of the reasons they listen to radio is “because some of the people are entertaining.” “And they’re almost 50% less likely to say that radio personalities are one of their top three reasons to listen,” said Rood.

In addition to probing women’s connection to air personalities, this week’s “What Women Want” data release will look at the music tastes and top artist preferences of Top 40 and Hot AC listeners, the differences between the two formats, P1 desires in early morning, and how likely their core listeners are to cooperate with ratings surveys. Register for the free 30-minute webinar by clicking here: What Women Want 2017 Webinar or the What Women Want icons at www.burnsradio.com or www.strategicsolutionsresearch.com.

Alan Burns and Associates has provided winning strategic and tactical advice to radio broadcasters and other media for over 30 years. Strategic Solutions Research provides strategic research, music testing, interactive focus groups and sales research to radio and TV brands in markets like New York and Los Angeles, as well as in 24 countries.

For more information contact:         

Alan Burns (251) 243-1592

Hal Rood, Strategic Solutions Research (206) 347-2188, ext 702