Friday, March 3, 2017
Adele Rules; 21 Pilots tops with 15-24s
EDM Scores Vary Widely among Markets
Personalities Key for Top 40 and Hot AC
Adele is by far the most popular artist with listeners of hit-based formats Top 40 and Hot AC, according to the Burns/Strategic Solutions national study of women’s media and music behavior, with one in every four women naming her as one of their three favorite artists. The English star won every demo except 15-24s, where she was second to 21 Pilots.