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It isn't just radio programmers who are frustrated with current music product lately. One of the more surprising findings in Alan Burns and Associates and the Cumulus Media/Westwood One AudioActive Group®’s "What Women Want" was how large the agreement was with this statement: "Today's music is generally not as good as it was years ago."
If you want to attract women to your morning show, we have some research-based information about what they want to hear most and what they don't want to hear at all.
TSL is the Holy Grail for most radio stations, and heavier listeners to radio is the best source to mine for that gold. Who are those people and what attracts them?
Radio’s AQH has declined sharply in the past few years, a result of less commuting and competition from pureplay music streamers like Spotify and You Tube (yes, You Tube has huge usage for listening to music in the background). And as AQH declines, so do spot rates.
Who’s Winning in Top 40’s Most Competitive Markets?
With Top 40 suffering its lowest ratings in years, it can be helpful to look to the few stations in the format that are still doing well.
To that end, Alan Burns and Associates analyzed the format and its competition in the Top 50 markets to find the stations performing best in crowded markets. We used June 6+ shares for this analysis (see all fifty markets and leaders in our previoius blog).
With the Top 40 format struggling, who are the stations still going strong?
It’s not news that Top 40 is going through a long dry spell nationally, but a few stations around the country are out-performing the format and may provide useful models.
As covered in last week’s Tuesdays With Coleman, a hot radio format from Canada—which Alan Burns & Associates has dubbed “Social FMTM”—has captured our attention, due to the greater emphasis it places on personality-driven content than most music stations.
This is a repost of a blog jointly authored by Coleman Insights president Warren Kurtzman and Alan Burns & Associates founder Alan Burns. Details on a new webinar covering this topic and findings from a recent research project can be found at the end of the blog.
Stocks and radio listening, along with many other parts of American life, got hammered this spring. Unlike the stock market, however, Radio didn’t enjoy a V-shaped recovery. How, exactly are we doing, and how can we get healthy again? We looked at Nielsen data for seven of the largest markets to see what PPM is telling us about usage trends as of the latest (July) monthly.
We've been consulting radio stations since 1985. During that time Alan Burns & Associates is proud to have helped hundreds of AC, CHR and Gold AC stations succeed in even the toughest of market circumstances. The result of our accumulated knowledge, experience, and skills is successful clients.
