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Who’s Winning in Top 40’s Most Competitive Markets?
With Top 40 suffering its lowest ratings in years, it can be helpful to look to the few stations in the format that are still doing well.
To that end, Alan Burns and Associates analyzed the format and its competition in the Top 50 markets to find the stations performing best in crowded markets. We used June 6+ shares for this analysis (see all fifty markets and leaders in our previoius blog).
With the Top 40 format struggling, who are the stations still going strong?
It’s not news that Top 40 is going through a long dry spell nationally, but a few stations around the country are out-performing the format and may provide useful models.
As covered in last week’s Tuesdays With Coleman, a hot radio format from Canada—which Alan Burns & Associates has dubbed “Social FMTM”—has captured our attention, due to the greater emphasis it places on personality-driven content than most music stations.
This is a repost of a blog jointly authored by Coleman Insights president Warren Kurtzman and Alan Burns & Associates founder Alan Burns. Details on a new webinar covering this topic and findings from a recent research project can be found at the end of the blog.
Stocks and radio listening, along with many other parts of American life, got hammered this spring. Unlike the stock market, however, Radio didn’t enjoy a V-shaped recovery. How, exactly are we doing, and how can we get healthy again? We looked at Nielsen data for seven of the largest markets to see what PPM is telling us about usage trends as of the latest (July) monthly.
For most of this spring, traffic reports on most radio stations could be paraphrased as “um, nothing to see here, Dave, back to you.” Streets felt relatively empty (I know, LA: that’s why I said “relatively”).
We are dealing with an extraordinary moment in our history, one that brings with it extraordinary disruption to our listener’s daily lives. Obviously, this includes how people feel and how people will use radio.
This is the time in which radio stations needs to stand-up and be the voice of their community. Radio’s defining strengths are being local and serving their community. We need to be the trusted friend that we have worked so hard to become for these listeners.
RADIO’S 2020 VISION – What drove the last, and will define the next, ten years?
“Visibility is cloudy” sounds like a weather observation, but it’s a favorite phrase of CFO’s and analysts when the future of their company or industry is unclear. Hindsight, of course, is always 20/20, and given that that’s the name of the year that ends this decade we thought we’d take a look at the trends and events that shaped radio’s last ten years - and those that are likely to influence the next ten.
Earlier this year, Alan Burns and Associates was asked to conduct perceptual research along with focus groups to help Christian Music Broadcasters radio stations determine the best strategy for growing audience. The research results showed that it is totally possible to grow the weekly cume to 50 million (from the current national cume of 32 million) but the format may have “milked” the P1 audience for all its worth.
We've been consulting radio stations since 1985. During that time Alan Burns & Associates is proud to have helped hundreds of AC, CHR and Gold AC stations succeed in even the toughest of market circumstances. The result of our accumulated knowledge, experience, and skills is successful clients.
