Over the past seven days Starbucks brilliantly captured millions of dollars in free publicity with its version of a morning show stunt. You could hardly find a late-night TV monologue, or a Facebook community, that didn’t include some comment about the Unicorn Frappuccino.
Why would Starbucks create a drink that, according to most reviews, tasted like sour birthday cake - and then only make it available for three days? It’s all about the buzz. And I can’t think of an industry or product that benefits more from “buzz” than a radio station and/or its morning show.