Once again this summer Alan Burns and Associates interviewed over 2,000 women across the country to gain information about their radio usage and attitudes, their personal interests, music tastes, morning show content preferences, and digital media usage.
The results of the 2011 study were presented, by dmr, in a series of 4 free webinars. Although much of the data was released publicly, some data points was not released to the industry and will be used solely by and for our clients.
