Error message

  • Deprecated function: Return type of DatabaseStatementBase::execute($args = [], $options = []) should either be compatible with PDOStatement::execute(?array $params = null): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in require_once() (line 2244 of /home2/burns/public_html/includes/database/database.inc).
  • Deprecated function: Return type of DatabaseStatementEmpty::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in require_once() (line 2346 of /home2/burns/public_html/includes/database/database.inc).
  • Deprecated function: Return type of DatabaseStatementEmpty::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in require_once() (line 2346 of /home2/burns/public_html/includes/database/database.inc).
  • Deprecated function: Return type of DatabaseStatementEmpty::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in require_once() (line 2346 of /home2/burns/public_html/includes/database/database.inc).
  • Deprecated function: Return type of DatabaseStatementEmpty::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in require_once() (line 2346 of /home2/burns/public_html/includes/database/database.inc).
  • Deprecated function: Return type of DatabaseStatementEmpty::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in require_once() (line 2346 of /home2/burns/public_html/includes/database/database.inc).

Just Over Half Of At Work Listening Goes To Radio

Submitted by Alan on

February 21, 2017

 

 JUST OVER HALF OF AT WORK LISTENING GOES TO RADIO

 

54% of women who listen to music at work source it through radio. That’s one of the statistics that will be released this Thursday and the next batch of data from the Alan Burns and Associates/Strategic Solutions Research national study of 2000 women. Alan Burns noted that three out of four women (74%) who work full-time listen to music while they work. “40% of them listen to over the air radio, and another 14% listen to the online stream of an AM/FM radio station. Pureplay music streamers now account for 21% of women’s at work music choice.”

Counting YouTube, 85% of all women now listen to a pureplay at some point during the typical week, according to the study.

“Custom music streamers online have become ubiquitous,” said Strategic EVP Hal Rood, “but radio has some terrific strengths versus pureplays that we will detail on Thursday.”

The Thursday installment of “What Women Want – 2017” will reveal not only radio’s best defense against pureplay encroachment, but also what’s happening in connected cars, a surprising amount of headphones usage while listening to radio, and how 142 actual past ratings participants differ from the average listener. Register for the free 30-minute webinars by clicking here: What Women Want 2017 Webinar or the What Women Want icons at www.burnsradio.com or www.strategicsolutionsresearch.com.

Alan Burns and Associates has provided winning strategic and tactical advice to radio broadcasters and other media for over 30 years. Strategic Solutions Research provides strategic research, music testing, interactive focus groups and sales research to radio and TV brands in markets like New York and Los Angeles, as well as in 24 countries.

For more information contact:         

Alan Burns (251) 243-1592

Hal Rood, Strategic Solutions Research (206) 347-2188, ext 702