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What Women Want 2017

Submitted by Burns Radio on

February 10, 2017

“THE STATE OF RADIO” COMING NEXT WEEK

 

Alan Burns and Associates and Strategic Solutions Research are set to release the results of a national study of 2000 female radio listeners next week, and Alan Burns says the first presentation feels like a “State of the Union” message for radio.

“Were going to look deeply at how women feel about radio, how their usage of pureplay music streamers is affecting radio usage, and what’s happening to and around radio at work, at home in the mornings, and in the car” says Strategic Solutions EVP Hal Rood, “with special emphasis on what’s happening in connected cars. But our first set of data to be released next week is focused on women’s attitudes toward and perceptions of radio; since mindset precedes behavior, this is going to tell us a lot about where radio is right now and where it’s headed in the near future.”

For the first time ever the voices of women who don’t listen to radio will be included. “Nielsen data for the past several years has showed gradual erosion in radio’s weekly cume and TSL” said Alan Burns, “so we decided for this study to include non-listeners in order to be able to profile who they are and why they’re not listening. Well Nielsen’s current number is closer to 7% (December RADAR women 15 – 54), we found 6% of women in our study are not listening weekly, and another 20% of women say they’re listening less than they used to.  We’ll take a close look at who these women are and why they’re not listening or listening less.”

The study, “What Women Want – 2017” will be presented in a series of four webinars beginning next Thursday, February 16, at 2pm Eastern/11am Pacific. You can register for the free 30-minute webinars by clicking here: What Women Want 2017 Webinar or the What Women Want icons at www.burnsradio.com or www.strategicsolutionsresearch.com.

Alan Burns and Associates has provided strategic and tactical advice to radio broadcasters and other media for over 30 years. Strategic Solutions Research provides strategic research, music testing, interactive focus groups and sales research to radio and TV brands in markets like New York and Los Angeles, as well as in 24 countries.

For more information contact:

Alan Burns (251) 243-1592

Hal Rood, Strategic Solutions (206) 347-2188, ext 702